Marketing Doesn’t Have to Be a Mystery.

Turn confusion into confidence with a simple, proven system that builds client-generating campaigns — fast.

Discover the same principles to create winning cash producing campaigns. All in an easy-to-understand and implement framework. Be the first to know when the F.A.C.T.S. Marketing system launches.

Foundation

Attract

Convert

Testimonial

Sell More, Better

F.A.C.T.S Coaching Launching Soon!

Tired of Marketing That Feels Like a Guessing Game?

You’re not alone—and you’re not crazy. Marketing can be simple once you understand how it really works.

You’ve tried it all—ads, funnels, social posts—and still end up wondering where the money went. You see flashes of success now and then, but can never figure out how to make it repeatable.

That’s not your fault. Most small business owners were never taught a clear marketing system.

They rely on random tactics instead of predictable steps.

If you’ve ever felt like you’re pouring time and energy into campaigns that don’t produce consistent results, you’re exactly who we built this for.

Introducing the F.A.C.T.S Marketing System

A step-by-step framework that turns your marketing into a predictable, money-making machine.

F.A.C.T.S is built for small business owners who want results, not confusion. It gives you clear, actionable steps that anyone can follow—no marketing degree, no massive budget, no endless trial-and-error.

Here’s what it delivers:

A simple structure for planning campaigns that actually convert.
A repeatable process you can use again and again to generate clients on demand.
A proven foundation so every ad, post, or promotion builds lasting momentum.

Because a marketing campaign that gets clients isn’t just a win—it’s an asset. And when you learn how to create profitable campaigns consistently, you’re building true business equity.

You don’t need special skills, just the desire to finally understand how marketing works.

If you’re ready to turn your efforts into predictable success, this is your next step.

What is the FACTS Coaching System

Foundations

Most Marketing fails because the sales message is not tailored for the correct market. During this step, we discover if you have a viable market, what they really want, and create a message that resonates with them. We also do a deep dive to find out where they hang out. The holy grail of marketing is to discover the right message (offer) to the right market, using the correct media.

Attract

During this phase we create a lead generation system. After we've done are research and have a degree of confidence that we have a market, we know what they want and have a message that resonates, we will create a system that generates leads.

Convert

After we've got a system that generates leads, we need to create a system to strategically convert those leads into paying customers. This is the module that teaches you how to do create a conversion system.

Testimonial

Testimonials are many times more powerful than any copy you can write, yet most entrepreneurs don't have a dependable way to get customer's stories. In this stage of the F.A.C.T.S framework, we show you how to create and implement a sure fire testimonial system.

Sell More, Better

This last step is all about maximizing and scaling a successful campaign. This is where the big money is made. We'll create a back end to sell your customers more stuff as well as look at ways to market more efficiently.

About Jeff.

I’m Jeff Paro. I co-founded Influenceology, the Chiro Speaking Company and created the F.A.C.T.S system. I have been studying marketing and business growth for more than 20 years.

I've been hired by Tony Robbins, Chet Holmes and was one of the original Duct Tape Marketing Consultants.

I am currently based in Rio De Janeiro, Brazil. When I'm not helping clients create successful marketing campaigns, I'm a active value investor and a member of Angels of Brazil -- a group of startup investors for the brazilian market.

About Roberto.

Roberto Monaco has been a full-time speaker, coach and trainer since 2002, and has conducted more than 4,500 presentations in the United States, England, Canada, Mexico, Brazil and Puerto Rico.

He worked for the Anthony Robbins Companies for 6 years and in 2004, 2005, 2006 and in 2007 he was the top producer and revenue generator in the country. In 2005, 2006, 2007 and 2008 Roberto also coached and trained all the other Peak Performance Strategists at The Anthony Robbins Companies.

In 2009 he Co-founded Influenceology, a training, coaching and seminar company designed to help Entrepreneurs generate more clients through the power of communication.

Roberto is the creator of the acclaimed 3-day public speaking seminar called Influencing From The Front, an experience that has improved the performance of thousands of presenters worldwide. Roberto is originally from Porto Alegre, Brazil, and he conducts workshops and trainings in two languages: English and Portuguese.

Roberto lives in Mt. Pleasant, SC with his beautiful wife, Katie and his daughter Sofia and his son Phoenix