The Chiropractic industry's first Marketing & Implementation Groups (MIGS)
Because what good does your market do you if you don't implement it?
The FACTS MIGS program will demystify marketing and teach you the principles of great marketing. The program will teach you a framework for your marketing in order for you to build your own successful marketing campaigns from scratch. But the program doesn't stop there. Most programs don't show you how to actually implement the technology that your campaigns require like, landing pages, forms, calendars, email sequences. You'll learn all this in your marketing & integration group.
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Are you tired of spending money on advertising that doesn't produce results?
Does the technical part of marketing frustrate and slow you down?
Do you want a simple, repeatable framework to attract leads and customers?
Imagine having a process that will help you generate leads and sales with predictable consistency… a system that's based on proven marketing principles, with no guesswork involved in getting started or making changes as needed.
If that sounds like something you’d be interested in, then we should talk.
Over the last 15 years we've been known in the marketplace as a “presentation, influence and speaking guys”. Some of our clients hired us because they wanted to speak with more confidence. Others hired us because they wanted to influence their audience at a higher level.
Which we aptly helped them do.
What might surprise you, is that a LARGE percentage of our time together, we actually helped them with their MARKETING.
Think about it.
Most people don’t simply want a presentation for presentation’s sake. They want to use that presentation in their marketing to grow their business.
99% of them were using their presentation as a form of marketing with the purpose of using their presentation to generate leads, convert them into clients, get a raise (internal marketing), get a job, be elected or improve their brand...
In other words, a client producing a marketing campaign.
We’ve had to teach them how to:
- Set up email campaigns and the copy for the emails
- Speaker websites (design, layout, copy)
- Lead magnets (brainstorm and creation)
- Webinars (registrations pages, copy, content, how it fits into the funnel)
- Promotions of their events through social media site
- Outreach to get speaking engagements
- Digital products
- Membership sites
- Create different offers for their services
- Develop their company or origin story
- Just to name a few!
As you can see, even though we’ve been known as the “speaking” guys, we were actually the “marketing guys” who taught people how to use speaking as a marketing tool.
Here’s the kicker: Nearly ALL of our clients were completely green when it came to the list above. We had to educate them on the concepts and how to effectively implement them (the technology part).
So we had to be good at explaining the principles of marketing in an easy-to-understand way. And because the subject of “marketing” is so vast, we had to just include the stuff that matters.
That's how we developed an easy to understand, no-fluff marketing framework that we call the marketing F.A.C.T.S
It’s an acronym that stands for:
Foundations: Message, Market, Media
Attracting: Systems to generate leads
Converting: Systems to convert leads to paid clients
Testimonial: Testimonial collection
Sell better, Sell more: optimize the sale funnel and develop the back end.
Every time, we need to develop something for our clients, we just run them through the FACTS marketing framework.
The FACTS is two-fold.
It’s an education, so you will have the marketing chops to develop your own marketing going forward.
And it’s a reliable client acquisition system that when followed will explode your business and produce reusable marketing assets.
For the first time ever we are offering this system to the public.
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Access to the F.A.C.T.S online training course. This course will teach you the F.A.C.T.S methodology so you will have the base education required to actually create your own marketing. ($997 Value)
FACTS Marketing Calls
On these calls, we will discuss aspects of the F.A.C.T.S marketing framework. Each call will be 1 hour. The first half-hour will be covering a marketing topic and the last half-hour will be an open Q&A. ($597 Value)
FACTS CRM Account
We will set up your account so you can have access to all the tools that our FACTS CRM offers. ($497 Value)
On these calls, we will show you how to us the FACTS CRM to implement your marketing. Each call will be 1 hour. The first half-hour will be covering a technical aspect of implementation and the last half-hour will be an open Q&A. ($597 Value)
Funnels & Systems
As long as you are a member you will have access to our systems:
- Attraction: Lead generation systems
- Conversion: Follow up systems
- Testimonials: Testimonial and Review systems
- Sell More: Upsells, cross-sells
- Campaigns ready to go:
- New Patient Orientation
- Patient Reactivation
- Getting Speaking Gigs
- Dinner with the Doctor
The Chiro Speaking Club
As long as you are a member you will have access to the Chiro Speaking Club:
- 38 full-length trainings on public speaking, influence, marketing
- Talks Database: Other Chiropractors giving Dinner with Doc, ROF, New patient orientation talks and more. Complete with feedback from Roberto
- PDF workbooks
- Private Facebook Group