Dear FACTS marketer, Most marketers are not aware of the importance of crafting a persuasive marketing message that resonates with their target market. The first step is to identify who you’re trying to ...

Dear FACTS marketer,In our last email, we talked about the holy grail of marketing: Market, Message, Media.Today, I’d like to talk about your target market and the importance of doing the “homework” necessary ...

Dear FACTS marketer,   Welcome to the first FACTS marketing newsletter. I promised you, the reader, a no-fluff marketing education that will allow you to build marketing campaigns that produce new clients. The ...