Crafting a persuasive marketing message

Dear FACTS marketer, Most marketers are not aware of the importance of crafting a persuasive marketing message that resonates with their target market. The first step is to identify who you’re trying to reach and what they want or need from your product or service. Once you understand this, it’s easier to create a compelling…

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The importance of getting to know your market

Dear FACTS marketer, In our last email, we talked about the holy grail of marketing: Market, Message, Media. Today, I’d like to talk about your target market and the importance of doing the “homework” necessary to get to know them. Knowing the wants, needs, and desires of your target market is one of the most…

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Marketing Holy Grail

Dear FACTS marketer,   Welcome to the first FACTS marketing newsletter. I promised you, the reader, a no-fluff marketing education that will allow you to build marketing campaigns that produce new clients. The name FACTS originally derived from the phrase… ‘just the facts mam’… as in straight to the point without all the hoopla and…

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Marketing is a tough game

Marketing is a tough game. It’s an uphill battle to try and get people to purchase your product or service, especially when there are so many other companies vying for their attention. It shouldn’t be a surprise that most marketing campaigns fail. Why do most marketing campaigns fail? That question has been on the minds…

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