Marketing Integration Groups

FACTS Coaching

What You Get, Step by Step

F

FOUNDATIONS

Objective: make sure your message, offer, and tech are right before spending a dollar on traffic.

Outputs you receive:

Market snapshot and buyer profile with pains, desires, and language.
Offer package with pricing, guarantee, and a lead magnet concept aligned to the core offer.
Messaging framework with USP, unique mechanism, and positioning line.
Tech checklist implemented in your CRM or site: tags, pipelines, tracking pixels, analytics.

Success metric: readiness score and sign-off to move into traffic.

A

Attraction

Objective: generate qualified hand-raises from the right people.

Outputs you receive:

Channel plan selecting one paid and one organic source matched to your buyer.
Lead magnet funnel live: opt-in page, thank-you page, instant delivery.
2–3 ad variants and 2–3 creatives ready to run, plus an organic posting plan.
CRM capture flow that tags new leads and passes them to Conversion.

Success metric: cost per lead, weekly lead volume, landing page conversion rate.

C

Conversion

Objective: move leads from curious to paying.

Outputs you receive:

Nurture sequence of 5–7 messages that build trust and set up the offer.
Primary sales pathway configured—call, webinar, or direct checkout—with all assets.
Objection handling sheet mapped to proof assets.
Short, direct follow-ups for no-shows and non-buyers.

Success metric: lead-to-sale rate, show rate, close rate, and time-to-close.

T

Conversion

Objective: capture social proof automatically and deploy it where it increases conversions.

Outputs you receive:

Automated testimonial requests tied to milestones or outcomes.
Simple scripts and forms for video and written testimonials.
Edited, story-structured testimonials ready for ads, pages, and emails.
Organized proof library indexed by channel and objection.

Success metric: number of usable testimonials captured per month and proof coverage across assets.

S

Sell More, Sell Better

Objective: raise lifetime value without extra ad spend.

Outputs you receive:

Offer ladder (entry, core, premium) with clear ascension logic.
One upsell and one cross-sell live, tied to real triggers.
Reactivation campaign for lapsed buyers.
Customer experience upgrade plan such as loyalty or VIP tier.

Success metric: average order value, repeat purchase rate, reactivation revenue.

FACTS Coaching

What You Get, Step by Step

F — Foundations

Objective: make sure your message, offer, and tech are right before spending a dollar on traffic. Outputs you receive:

Market snapshot and buyer profile with pains, desires, and language.

Offer package with pricing, guarantee, and a lead magnet concept aligned to the core offer.

Messaging framework with USP, unique mechanism, and positioning line.

Tech checklist implemented in your CRM or site: tags, pipelines, tracking pixels, analytics.

Success metric: readiness score and sign-off to move into traffic.

A — Attraction

Objective: generate qualified hand-raises from the right people. Outputs you receive:

Channel plan selecting one paid and one organic source matched to your buyer.

Lead magnet funnel live: opt-in page, thank-you page, instant delivery.

2–3 ad variants and 2–3 creatives ready to run, plus an organic posting plan.

CRM capture flow that tags new leads and passes them to Conversion. Success metric: cost per lead, weekly lead volume, landing page conversion rate.

C — Conversion

Objective: move leads from curious to paying.

Outputs you receive:

Nurture sequence of 5–7 messages that build trust and set up the offer.

Primary sales pathway configured—call, webinar, or direct checkout—with all assets.

Objection handling sheet mapped to proof assets.

Short, direct follow-ups for no-shows and non-buyers.

Success metric: lead-to-sale rate, show rate, close rate, and time-to-close.

T — Testimonial

Objective: capture social proof automatically and deploy it where it increases conversions. Outputs you receive:

Automated testimonial requests tied to milestones or outcomes.

Simple scripts and forms for video and written testimonials.

Edited, story-structured testimonials ready for ads, pages, and emails.

Organized proof library indexed by channel and objection.

Success metric: number of usable testimonials captured per month and proof coverage across assets.

S — Sell More, Sell Better

Objective: raise lifetime value without extra ad spend. Outputs you receive:

Offer ladder (entry, core, premium) with clear ascension logic.

One upsell and one cross-sell live, tied to real triggers.

Reactivation campaign for lapsed buyers.

Customer experience upgrade plan such as loyalty or VIP tier.

Success metric: average order value, repeat purchase rate, reactivation revenue.

Schedule a Demo

Are you tired of spending money on advertising that doesn’t produce results?

Does the technical part of marketing frustrate and slow you down?

Do you want a simple, repeatable framework to attract leads and customers?

Imagine having a process that will help you generate leads and sales with predictable consistency… a system that’s based on proven marketing principles, with no guesswork involved in getting started or making changes as needed.

If that sounds like something you’d be interested in, then we should talk.

Over the last 15 years we’ve been known in the marketplace as a “presentation, influence and speaking guys”. Some of our clients hired us because they wanted to speak with more confidence. Others hired us because they wanted to influence their audience at a higher level.

Which we aptly helped them do.

What might surprise you, is that a LARGE percentage of our time together, we actually helped them with their MARKETING.

Think about it.

Most people don’t simply want a presentation for presentation’s sake. They want to use that presentation in their marketing to grow their business.

99% of them were using their presentation as a form of marketing with the purpose of using their presentation to generate leads, convert them into clients, get a raise (internal marketing), get a job, be elected or improve their brand…

In other words, a client producing a marketing campaign.

We’ve had to teach them how to:

Set up email campaigns and the copy for the emails
Speaker websites (design, layout, copy)
Lead magnets (brainstorm and creation)
Funnels
Webinars (registrations pages, copy, content, how it fits into the funnel)
Promotions of their events through social media site
Outreach to get speaking engagements
Digital products
Membership sites
Create different offers for their services
Develop their company or origin story
Just to name a few!

As you can see, even though we’ve been known as the “speaking” guys, we were actually the “marketing guys” who taught people how to use speaking as a marketing tool.

Here’s the kicker: Nearly ALL of our clients were completely green when it came to the list above. We had to educate them on the concepts and how to effectively implement them (the technology part).

So we had to be good at explaining the principles of marketing in an easy-to-understand way. And because the subject of “marketing” is so vast, we had to just include the stuff that matters.

That’s how we developed an easy to understand, no-fluff marketing framework that we call the marketing F.A.C.T.S

It’s an acronym that stands for:

Foundations: Message, Market, Media

Attracting: Systems to generate leads

Converting: Systems to convert leads to paid clients

Testimonial: Testimonial collection

Sell better, Sell more: optimize the sale funnel and develop the back end.

Every time, we need to develop something for our clients, we just run them through the FACTS marketing framework.

The FACTS is two-fold.

It’s an education, so you will have the marketing chops to develop your own marketing going forward. And it’s a reliable client acquisition system that when followed will explode your business and produce reusable marketing assets.

For the first time ever we are offering this system to the public.

What’s Included?

F.A.C.T.S Framework

Access to the F.A.C.T.S online training course. This course will teach you the F.A.C.T.S methodology so you will have the base education required to actually create your own marketing. ($997 Value)

FACTS Marketing Calls

On these calls, we will discuss aspects of the F.A.C.T.S marketing framework. Each call will be 1 hour. The first half-hour will be covering a marketing topic and the last half-hour will be an open Q&A. ($597 Value)

FACTS CRM Account

We will set up your account so you can have access to all the tools that our FACTS CRM offers. ($497 Value)

Implementation Calls

On these calls, we will show you how to us the FACTS CRM to implement your marketing. Each call will be 1 hour. The first half-hour will be covering a technical aspect of implementation and the last half-hour will be an open Q&A. ($597 Value)

Funnels & Systems

As long as you are a member you will have access to our systems:

Attraction: Lead generation systems
Conversion: Follow up systems
Testimonials: Testimonial and Review systems
Sell More: Upsells, cross-sells
Campaigns ready to go:
● New Patient Orientation
● Patient Reactivation
● Getting Speaking Gigs
● Dinner with the Doctor